Betterbrand wins over counterfeiters with SigmaMind AI

Overview

Betterbrand, a rapidly growing health supplement brand, was facing challenges in managing their social media presence effectively. As their customer base expanded, so did the volume of interactions on their Facebook and Instagram pages. Manual handling of queries, comments, and spam, especially scenarios where counterfeiters plugged in fake links in the comment section, was becoming inefficient, often leading to delayed responses, missed engagement opportunities and reputational damage to the brand.
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The Challenge

Betterbrand needed a scalable solution to:

• Instantly respond to customer inquiries on Facebook and Instagram.
• Improve engagement on organic and paid social posts.
• Identify and hide comments where counterfeiters plugged fake links in the comments causing reputational and financial damage to the brand.
• Deflect complex customer queries to appropriate support channels.
• Protect their social media pages from spam and fraudulent activity.
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The Solution

Betterbrand partnered with SigmaMind AI, to deploy AI agents designed to autonomously manage social media interactions. SigmaMind AI was integrated across Betterbrand's Facebook and Instagram pages to:

• Provide real-time, automated responses to comments, messages, and inquiries.
• Detect and hide spam and fraudulent content like counterfeit links that could damage the brand's reputation.
• Direct complex or sensitive customer queries to Betterbrand's customer support team via email or chat.
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Implementation

The integration of SigmaMind AI was seamless and quick. The AI agent was trained on Betterbrand's product catalog, FAQs, and brand tone. Training the AI on Betterbrand’s social media engagement guidelines and compliance policies was straightforward, thanks to SigmaMind AI’s intuitive training interface and flexible configuration. This ensured that all responses remained on-brand, compliant with advertising regulations, and aligned with the company’s customer service philosophy.
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Results

• 3x Increase in Engagement: Real-time responses led to significantly higher comment and message activity.
• Increase in ROAS: Better engagement on paid social campaigns translated into improved Return on Ad Spend.
• Reduction in Spam Visibility: Fraudulent links from counterfeiter sellers and irrelevant comments were automatically hidden, maintaining a clean brand image.
• Improved Customer Experience: Users received instant answers to common queries, while complex issues were smoothly redirected to the right channels.
• Enhanced Brand Protection: SigmaMind AI successfully identified and neutralized counterfeit promotional links from the comment section that would have otherwise misled customers.
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Conclusion

By leveraging SigmaMind AI, Betterbrand transformed its social media management from reactive to proactive. The automation of engagement and moderation tasks not only elevated their customer experience but also delivered measurable improvements in campaign performance. Betterbrand continues to use SigmaMind AI as a core part of its digital marketing strategy, demonstrating the power of intelligent automation in today’s social media landscape.

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